Case Study
AI Agents for Minimal Studio
A boutique design agency for complex interfaces
Slava Trofymov
Founder & Art Director at Minimal Studio
Minimal Studio does product design and development for everything with a complex interface. When a client asked them to integrate AI workflows to reduce costs and speed up delivery, Slava reached out to Propeller Crew.
hours saved /mo
agents deployed
to first value
"I can potentially save up to 30 hours of my work per month — and that's just the bare minimum I can see right now."
— Slava Trofymov, Founder
"We're about to consider going to 6 or 7 hour working days in the near future. It's not hype — it's the future."
— Slava Trofymov, Founder
"I message you guys and you're replying in 5 to 10 minutes. It's really helpful — we're setting up everything quickly."
— Slava Trofymov, Founder
"My primary agent can create sub-agents and those sub-agents are added to Slack. My team collaborates with them."
— Slava Trofymov, Founder
Hear It from Slava
Full Testimonial — 7 min
Video embed goes here
Full 7-minute conversation with Slava about his experience with Propeller Crew
The Challenge
Minimal Studio's startup clients were pushing to reduce costs and speed up their time to market using AI. A client came to Slava directly and asked if the team could implement AI workflows into their collaboration. Slava needed a partner who could actually make it happen — fast, and tailored to how a design agency really works.
What We Built
We set up a multi-agent system with a primary agent that manages specialized sub-agents — the team calls them "Ghosts." Each Ghost lives in Slack, has its own owner, and can be customized by the team member who runs it.
GOO — Ghost Operating Officer
Connects to ClickUp to track time across projects, calculate income from client work, and surface operational data — all from a voice message.
GTO — Ghost Technology Officer
Processes meeting recordings into structured call summaries, auto-creates tasks in ClickUp with the right assignees based on action items.
GBDO — Ghost Business Dev Officer
Creates outreach messages and lead gen sequences, tracks everything in Airtable so the team has a full picture of business development activity.
GFO — Ghost Financial Officer
Currently being built — will handle financial tracking and reporting for the agency.
Integrations
Slack
ClickUp
Airtable
Meeting Recordings
🎙️ Voice Messages
Working With Us
Responsiveness was the biggest thing for Slava — 5 to 10 minute reply times meant the team could move fast and set up agents without getting stuck waiting. Beyond just speed, the process was collaborative: we learned how Minimal Studio actually works before configuring anything, making sure each Ghost agent fit naturally into their existing tools and workflows.
Within the first week, the agents were already handling time tracking, meeting follow-ups, and business development autonomously. The team is now exploring reducing their workday to 6–7 hours as AI takes over repetitive operational tasks.