✦ Case study
A website the team updates by typing in Slack.
We art-directed a new brand's website, then built Webby — an AI agent that runs the whole site from Slack.
- Client
Gearheart- Industry
- Software development agency
- Engagement
- Art direction + AI agent build & deployment
- Timeline
- 2 weeks, end to end
“
Tim typed one sentence into Slack. His website updated in real time. I've been building software for 13 years. My jaw dropped anyway.
✦ Challenge
The problem we were brought in to solve.
Gearheart was launching a new brand and needed a website for it — one the marketing team could keep changing on their own, without a designer-and-developer queue behind every edit. Fast to update, but never off-brand.
✦ What we built
What we built and how it runs.
We art-directed the new brand's website into a clear, opinionated design system — then built Webby, an AI agent that lives in the team's Slack and runs the site end to end.
Someone describes a change in plain language; Webby drafts it, keeps it on-brand using our design-skill system, ships it to the live site through Git, and remembers the company's context so nobody re-explains anything.
What the team ships, just by asking
- →Publish a new blog article
- →Add a case study or work entry
- →Launch a new service or pricing page
- →Rewrite and polish existing copy
✦ How it works
From a message to a live page.
✦ The result
The site Webby runs.
✦ Results
What it changed.
2 weeks
Kickoff to launch
Art direction, agent build, and team onboarding — start to finish.
Minutes
Message to live page
A change goes from a Slack message to the live site while the chat is still open.
100%
On-brand
Every page Webby ships follows the design system we set up — no drift.
Webby
Website Agent
✦ More work
