✦ Website Agent — by Propeller Crew
Your website is taken care of.
An AI agent, run by us, keeps your site current and ships new pages when you need them. You approve — it goes live. Hours instead of weeks.
Running in production for real companies. Nothing goes live without your approval.
reading your brand voice…
Pages the agent ships: case studies, location pages, itineraries, bios, landing pages, promos, articles.
✦ The loop
The same slow loop
If you own the website but not the hands that build it, this will sound familiar.
- 1
You realize a page is needed.
And instantly it's not a task anymore, it's a project. Scoping, briefing, finding time to even describe it.
- 2
You hand it off.
A freelancer to babysit, or your own team pulled off work that actually matters. Either way: explaining, chasing, re-explaining.
- 3
You wait.
Two weeks if you're lucky. The campaign moment you built it for? Gone.
- 4
You get a draft.
The copy doesn't sound like you. The design looks foreign on your site. Revision round one, two, three — each one more waiting.
- 5
You publish and hold your breath.
Hoping nothing breaks, hoping it works on mobile, hoping the client doesn't notice before you do. A month later something needs a small edit — and the loop starts again.
- ✦
So the site quietly goes stale. Not because nobody cares — because updating it hurts.
✦ The flip
What if the site just… stayed current?
That's the whole product. Content stays up to date. New pages appear when your business needs them. Your only job is a one-click approve — to make sure it's exactly what you wanted.
Always current.
Team changes, new services, new projects, seasonal offers — the agent keeps pages in sync with reality instead of with last year.
On-brand by default.
Before the agent writes a word, we build a voice corpus from your existing site and materials. It writes like your company. Not like ChatGPT.
You stay in control.
Every change is a draft with a preview link first. You see the real rendered page before anyone else does. Approve, request a tweak, or reject — one click.
✦ How it works
Four steps. One of them is yours.
Connect
We plug the agent into your site. WordPress, custom code, no CMS at all — we've done all three, and “no CMS” is actually where it helps most. The agent gets its own scoped account. Never admin access.
Calibrate
We build your brand-voice corpus: how your company writes, what your pages are structured like, what “on-brand” means for you. This corpus is yours and stays yours.
Ship
You (or we, depending on your plan) drop a request in chat: “new case study from these notes”, “update the team page”, “landing page for the spring promo”. The agent drafts the real page and sends you a preview link.
Approve
One click and it's live. Something off? Say so in the chat, get a new preview. Every change is backed up before it's made and revertible after.
✦ Proof
Already running for real companies
Gearheartsoftware agencyGearheart launched a new brand and needed a website the team could keep changing without a designer-and-developer queue. We art-directed the site, then built Webby — the agent now runs it end to end from Slack. A change goes from a message to the live site while the chat is still open.
Read the full case study →“Tim typed one sentence into Slack. His website updated in real time. I've been building software for 13 years. My jaw dropped anyway.”
Fulcrum runs a custom WordPress site and had a backlog of case studies nobody had time to build. We installed the agent inside their stack: today it assembles full case-study and service pages from a short brief, edits copy on any page, and manages the site's navigation — all through draft-and-approve.
- ✓Full pages from a one-paragraph brief — layout, copy, images
- ✓Works inside their existing WordPress, nothing migrated
- ✓Verified against 19 acceptance tests before handover
Delivered June 2026 · fulcrum.rocks
Watch the agent build a real site
A walkthrough of a website Webby builds and maintains. Early v1 — the client fills in final content over time, just by messaging the agent.
And one more thing: the industry pages on this site were built by the agent itself, each from a one-paragraph brief. The product you're reading about made the pages you're about to click.
✦ Who this is for
Built for sites that never stop needing pages
If your business keeps generating the same kind of page — every new tour, location, hire or service — that's exactly the work the agent takes over.
Not on the list? If your site needs many pages on the same template, it fits. Ask us.
✦ Pricing
Pick how involved you want to be
Done-for-you
You approve. We do everything else.
$2,000/mo
- —We generate the content backlog and ideas
- —Agent connected to your full context — site, brand voice, materials
- —We run every change and answer for quality
- —Unlimited changes
For: “Take this off my plate completely”
Start with a free page →Done-with-you
You know what you want. We make it happen.
$1,000/mo
- —You bring the ideas and requests
- —Agent connected to your full context
- —We run every change and answer for quality
- —Pay by volume of changes
For: “I know what I want — I don't want to do it”
Start with a free page →Done-by-agent
Your own website agent, supervised by us.
$50–300/mo
- —You talk to the agent directly in chat
- —Agent connected to your full context
- —We supervise and step in when needed
- —Pay by usage
For: “I want my own agent, at tool prices”
Start with a free page →Need a one-off project? Brand refresh, 20 competitor pages, an AEO/GEO sprint, a full site build — $500–$3,000+ depending on scope. You see an example first. Then 50% to start, 50% on delivery.
Included this month
- +
Free art direction from Artem. A design-foundation session — for 3 clients this month only.
- +
Free migration. From your current hosting, with a 3-month+ plan. Agencies bill thousands for this.
- +
Playbooks included. AEO/GEO, copywriting, case-study guides — the same ones we use.
In writing
- 24-hour fix. If the agent ever breaks or misplaces something — we fix it within 24 hours.
- 10+ pages in month one — or month two is free.
We onboard 5 clients per month with hands-on support · 2 white-glove full-build slots open right now
Start this month and special support is included for your first 3 months, no added charge
What we need from you: your domain. Hosting is on us. One 30-minute onboarding call, access to your brand materials — after that, you just approve.
✦ The alternatives
What you're probably doing instead
| New page live in | Sounds like your brand | Can it break your site? | Your effort | Cost | |
|---|---|---|---|---|---|
| Your dev's backlog | 1–2 weeks in the queue | Yes — once you've written the copy yourself | Low | Write the brief, chase the status | Dev hours + lost momentum |
| An agency | 2–4 weeks, brief to delivery | After a few revision rounds | Low | Briefs, reviews, meetings | $2–5k per batch of pages |
| DIY AI tools | Hours — if you do it all | Generic AI copy | On you — you're the one publishing | All of it | Cheap in dollars, expensive in your time |
| Website Agent | Hours — you only approve | Yes — voice corpus built from your site | No: draft → preview → approve, 24h fix guarantee | One message + one click | From $50/mo |
Swipe to compare →
✦ FAQ
Fair questions
What if the AI breaks something?+
It can't push anything live on its own — every change is a draft you preview and approve. The agent works from a scoped account (never admin), every edit is backed up before it happens, and everything is revertible. And if something still goes wrong: we fix it within 24 hours, guaranteed.
Will Google penalize AI content?+
Google penalizes low-quality content, not AI-assisted content. Every page here is written in your brand voice from your real materials, and a human — you — approves it before it ships. Thin, generic, mass-produced junk is exactly what this setup is designed to prevent.
We're on WordPress / custom code / no CMS at all. Does it work?+
Yes to all three. WordPress and CMS sites connect through their APIs. Custom-coded sites — the agent edits the codebase itself. No CMS is honestly where we help most: that's where every small change currently requires a developer.
Who owns all of this?+
You do. The agent, the brand-voice corpus, the infrastructure — it's set up in your environment and stays yours. No lock-in.
What does “unlimited changes” mean on Done-for-you?+
Exactly what it says: there's no monthly cap on edits and new pages. The only natural limit is your approval speed, since nothing ships without you.
How is this different from Wix AI or WordPress AI features?+
Those are tools — you still do the work. This is a result: pages appear, content stays current, quality is on us, and there's a person who answers when something's off. Also, platform AI features only work on their platform. We work on the site you already have.
What happens if we cancel?+
Your site keeps working exactly as it is — it's your site. You keep the voice corpus and everything we built. No exit fees.
✦ Try before you pay
Your page, built free — before you pay
Send us your site and what page you need. We'll send back a preview link with the real thing. If you don't love it, you've lost nothing.
Prefer to talk first? Book a 15-min call →No commitment — we'll tell you honestly if your site isn't a fit.