A website the team updates just by writing in Slack
Gearheart
- Client
- Gearheart — a software development agency
- Industry
- Agencies & IT
- Format
- Art direction + building and shipping a helper
- Timeline
- 2 weeks, end to end
The problem
Gearheart were launching a new brand and needed a site for it — one the marketing team could change themselves, without a designer-and-developer queue for every edit. On the previous site, adding one case meant four people — bizdev, marketer, designer, developer — and at least a week from idea to publication. The requirement: updates fast, and never drifts off brand.
What it does
We art-directed the new brand's site as a clear, confident design system — then built Webby, a helper that lives in the team's Slack and runs the site end to end. Someone describes a change in plain language; Webby drafts it, keeps it on brand thanks to our design-skill system, ships it to the live site through Git, and remembers the company context — nobody has to explain anything twice.
- Publish a new blog article
- Add a case or a piece of work to the portfolio
- Launch a new service or pricing page
- Rewrite and polish existing copy
2
weeks from kickoff to launch
Art direction, building the helper and onboarding the team — start to finish.
Minutes
from message to live page
A change travels from a Slack message to the live site while the chat is still open.
100%
on brand
Every page holds the design system we set up — no drift.
«Now we add pages ourselves whenever a new project shows up — and we don't wait for anyone.»— Vitalii, Gearheart